In support of its recent global rebranding, Thetford Marine hosted a sales and technical training meeting for its North American sales representatives prior to the International Boatbuilders’ Exhibition & Conference (IBEX). The new marine division brings together the Tecma, Thetford and Norcold brands.
At the meeting, the company introduced its new global brand identity, including a new website, www.thetfordmarine.com, and expanded North American catalog. Technical product presentations covered new models of Tecma toilets, Thetford cooktops and stoves, and Norcold built-in and portable refrigerators. Representatives were updated on corporate structure and planned expansion. An award dinner concluded the meeting.
Once again standing out at IBEX, Thetford Marine and its products created industry buzz. The company’s Tecma Nano and E-Breeze toilets were especially well-received, as was the Tecma macerator technology.
Thetford Marine was also among a select few chosen to participate in Pitch the Press. The Tecma E-Breeze was highlighted in a two-minute presentation to a crowded room of media and industry buyers.